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Thursday, November 15, 2007

Chevrolet Spark’s Diwali offer.

Spark gets dearer

GM India today announced a fabulous offer for its hot hatch - Chevrolet Spark.  Spark is competing with Maruti Suzuki's Zen Estilo and Hyundai's santro.  Chevrolet Spark's base model would now be available for Rs 2.79 lakh (ex-showroom Delhi), a discount of Rs 53,000 over the existing price of Rs 3.32 lakh. The good news is General Motors India (GMI) is offering a this discount on all variants of Chevrolet Spark.  The discounts will be offered to those who book their car from October 12 through October 22. This offer is valid for all bookings made on those ten days, even if the delivery of the car occurs later. The offer announced today is in addition to attractive financing schemes already being offered by GM India, including a 100 per cent funding and low down payment offer.  The Chevrolet Spark also comes with a three-year/100,000-km standard warranty, which is an industry first in the mini-car segment, and a service interval of 5,000 km or six months, whichever comes first. Prices of Spark will be back at the pre-offer levels on October 23. Competitors, however, are not planning to cut prices to match GM's offer. Hyundai, Maruti Suzuki and Tata Motors have said they have no plans to cut prices. Nearly 10,000 units of the Spark have already been sold in India after its launch in April this year.

General Motors Centennial celebration:

To mark the completion of 100years of car manufacturing General motors, General Motors India
kicked off its own celebration of this historic occasion in Goa.  It played host to more than 100 customers who flew in from various parts of the country to participate in a glittering evening event.  GM India's celebration was weaved around the forward-looking and visionary theme of GM Next.  The evening was packed with spectacular performances by the finalists of the well-known TV reality music competition Sa Re Ga Ma.  Famous Bollywood actress and GM India brand ambassador for the Chevrolet Aveo, Ms. Rani Mukherji, also graced the occasion.

General Motors september sales:

GMI registered a sales growth of 64% last month, when it sold 5,751 units. The Spark was the second largest selling model in its line up with sales of 1,501 units after Tavera. The company sells six models in India.

Chevrolet’s new Tavera - Just Great.

In October 2007 alone General Motors(GM) sold 1769 units of Tavera, but it cannot sit back and take rest. Competition is heating up. Tata has launched new safari and Mahindra will launch the scorpio 2.2L eagle before th end of this year. GM has to defend its territory and hence Chevrolet plans a new tavera. Don’t expect this to be all new one with CRDi engine. It will be a facelifted/upgraded/limited tavera. The facelifted tavera will have new exteriors and refreshed interiors.

Changes in exterior includes a larger grille (elongated) with a bigger Chevrolet bowtie and an elongated air dam for the new facelifted tavera. Inside the new upgraded tavera, three spoke steering wheel replaces existing two spoke. The space above the glove box is now covered in the new tavera and is made as an additional glove box. The new tavera’s central console is projected towards the driver. The new tavera also gets a new instrument panel(though gauges remains the same).